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Mc Technical Architect

AFDigital - Sydney, NSW

Source: uWorkin


The Marketing Cloud Technical Architect will work on Salesforce’s Marketing technology platform. This role’s main responsibility is delivering solutions on Salesforce marketing products such as Email Studio, Journey Builder, Contact Builder, Mobile Connect, Audience Builder, Personalisation Builder, within the Delivery Services team. 

The role is key to ensuring the integration to Salesforce Marketing Cloud is successful. The Marketing Cloud Technical Consultant will have a strong programming background, and will have expertise in infrastructure architecture, client relationships, presentation, team management, and thought leadership skills.


  • Provide technical advisory on Salesforce Marketing Cloud and how other systems will integrate.
  • Drive solutions development through requirements gathering/analysis/discovery, business plan creation, and solution level of effort estimation to ensure that client interests are met and potential business opportunities are established
  • Drive preparation and delivery of client presentations, proposals, and SOWs that clearly articulate the solution relative to client needs
  • Understand the additional applications/components that would be needed/required for customers and how they would fit into the overall solution design, including new and existing components, third party components, and integration points
  • Collect Architecture and Delivery assets for reuse
  • Support opportunities with product knowledge, solution capability, and best practices
  • Support Demos and POCs
  • Assist in the development of data sheets / sell sheets / competitive differentiators
  • Advise on strategic accounts to ensure proper subject matter expertise.
  • Creating Custom Activities to enhance Journey Builder
  • Creating innovative technical solutions utilising scripting languages such as Salesforce Marketing Cloud’s AMPscript and SSJS to deliver highly dynamic and personalized content
  • Conduct technical workshops, solution testing and validation
  • Interacts with both technical and non-technical customers, attains relevant technical and business requirements, analyzes information and designs comprehensive solutions.
  • Manages customer communications, conflicts, and negotiations related to overall solutions design.
  • Develops visually rich and professional conceptual design documents targeted to varying audiences of business and technical aptitude.
  • Develops detailed configuration specifications documentation targeted to technical consultants.
  • Conducts solutions presentations and obtains customer acceptance to solution design
  • Validates solutions after built and provides solution walkthrough with customer. Guides customer through solution deployment.
  • Participates in pre-sales project scoping activities consisting of (but not limited to):
  • Requirements, deliverables, assumptions and exclusions documentation:
  • Project resource and delivery timeframe estimates
  • Client discovery and requirement meetings
  • From time-to-time you may be expected to partake in other pre-sales activities such as discovery and technical deep-dive sessions, Proof-Of-Concept (POC) development with prospects
  • Travels to client sites for onsite discovery and solutions presentations. Not expected to exceed 25%.

To succeed in this role, you will have the following experience:

  • Qualifications, Business, Computer Information Systems, or similar degree preferred or equivalent experience with demonstrated proficiency
  • Strong aptitude toward communicating complex business and technical concepts using visualization and modeling aids. Ability to conceptualize and design sophisticated wireframes, workflows, and diagrams.
  • Excellent presentation skills and verbal and written communication skills with technical, non-technical, end-user, and executive audiences.
  • Experience in the interactive marketing industry preferred
  • Experience developing SQL and experience with a RDBMS such as MySQL, Oracle, Netezza, or MS SQL Server
  • Familiarity with server side web development design languages, scripting tools, and protocols such as HTML, XML, JavaScript, HTTP, CSS, XSLT, AJAX, JQuery
  • Familiarity with SOAP and REST API
  • Familiarity with client side programming languages such as .NET, JAVA, PHP, Ruby, C#, C++, Visual Basic, Python
  • Familiarity with SDLC methodologies including requirements, design, implementation, testing and maintenance
  • Familiarity with systems integrations such as CRM, Content Management, POS/Commerce, or Web Analytics preferred
  • Familiarity with security standards such as TLS, SSL, data encryption preferred
  • Strong knowledge of amp scripting, SQL, text and HTML emails, cloud pages, SMS and MMS messages, and push notifications from MobilePush and Mobile SDK


  • Certified Salesforce Marketing Cloud Consultant and other relevant Salesforce certification
  • Basic HTML, CSS and JavaScript skills, ideally SQL and AMPscript
  • Other marketing cloud technology incl. Adobe and Google Marketing Platform
  • Previous consulting experience desired

What’s in it for you?

  • Outstanding opportunity to take your career to the next level and advise our clients
  • You will get to work on top brands, new salesforce and existing salesforce marketing cloud projects