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Search Engine Marketing (Sem) Specialist

CA Marketing Group - Melbourne, VIC

Source: uWorkin


About Us:

We are a fast-growing B2B per lead digital agency, based in the inner-western suburbs of Melbourne. From humble beginnings in 2017, we have expanded to service all of Australia and New Zealand with plans to further expand into the US and Asia.

Our number one goal is to provide high quality scalable in-market leads that ensure our clients receive a strong return on investment.

We’re seeking a creative, analytical and strategic SEM Specialist to join our growing Marketing Team. Reporting to the Marketing Manager, you will use creative strategies across various search engines marketing platforms to drive awareness, engagement, and conversions.

Note: Our office is currently working from home. However as social distancing restrictions ease, we expect this role to transition into the office 3-4 days per week.


  • Developing and executing digital marketing strategies and campaigns within the Google Ads Manager, Microsoft Ads Manager, and other digital platforms.
  • Analysing, reporting, and optimising search engine marketing campaigns.
  • Identifying and analysing trends to expand and improve existing Digital Marketing Campaigns
  • Creation and presentation of monthly and quarterly performance reports.

Required Skills & Experience:

  • 3+ years’ experience managing search engine marketing campaigns.
  • Extensive experience with Google Ads Manager and Microsoft Ads (Bing) Manager, Google Analytics, Google Tag Manager and Data Studio.
  • Exceptional written and verbal communication skills.
  • Exceptional analytical and problem-solving skills.
  • A strategic thinker with a track record of using data driven marketing to drive decision making and achieve KPI’s.
  • A test and learn approach, with proven success using optimisation tactics.
  • Ability to understand, organise & visualise data to tell a story.

Bonus if you have:

  • Marketing or Communications degree
  • Google Ads Certification
  • Google Analytics Certification
  • Experience organising and visualising data with Google Data Studio

Why Us

  • An attractive salary package.
  • Opportunity to develop skills sets across the business.
  • Career development and progression
  • A focus on achieving a positive life/work balance.
  • A friendly, inclusive, and positive work environment
  • Friday afternoon activities
  • Weekly yoga classes.


· Must be an Australia or New Zealand Citizen or Permanent Resident